Hyundai Steel has launched H ONE, a unified brand combining its rolled and built-up H-beams, as it targets growing demand from projects such as AI data centers, semiconductor plants and high-rise buildings.
The company unveiled the brand at Pangyo Tech One in Seongnam, Gyeonggi Province, with representatives from construction companies, distributors, steel fabricators, structural design firms and industry associations attending.
Demand for more diverse H-beam specifications is increasing as data centers, chip plants, skyscrapers and logistics centers grow larger and more complex. Data centers, in particular, require structures capable of supporting heavy servers, cooling systems and power equipment, creating demand for larger cross-sections and customized dimensions. Short construction schedules also make stable material supplies increasingly important.
H ONE brings Hyundai Steel's rolled H-beams, or RH beams, and built-up H-beams, or BH beams, under a single brand.
RH beams are rolled from semi-finished steel as a single piece, providing consistent quality and stable supply. BH beams are fabricated by cutting and welding thick steel plates, allowing greater flexibility in size and specifications for individual projects.
Hyundai Steel, Korea's largest supplier of RH beams, has expanded into the BH market by leveraging its existing production, sales and customer networks. The company has selected 130 core BH specifications based on structural load requirements and welding quality.
Through H ONE, Hyundai Steel aims to combine the supply reliability of RH beams with the design flexibility of BH products. The company will recommend combinations based on each project's structural design, load requirements, steel grades, volume and delivery schedule.
It also plans to provide engineering services aimed at optimizing both structural performance and costs, extending its support from initial design reviews and product selection to quotations, purchasing, manufacturing, delivery and technical assistance.
“We will address diverse H-beam needs through our integrated RH and BH portfolio and customer service capabilities, making H ONE the go-to solutions brand for customers,” said Kim Sung-min, executive vice president and head of Hyundai Steel's sales division.
jyoungseon8@heraldcorp.com